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随着市场竞争的日益激烈和消费者价值选择的变迁,企业越来越认识到争取市场、赢得并长期保留住顾客的重要性。这使得处于竞争行业的企业不得不开始重视顾客满意,由此导致顾客满意在企业界和学术界成为一个日益突出的课题。然而,尽管许多学者已经对顾客满意的某些方面如顾客?
With the increasingly fierce market competition and the change of consumer choice of value, enterprises are increasingly aware of the importance of gaining market share, winning and retaining customers for a long time. This makes companies in competitive industries have to begin to attach importance to customer satisfaction, resulting in customer satisfaction in the business and academia has become an increasingly prominent issue. However, although many scholars have certain aspects of customer satisfaction as customers?