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在数字出版环境下,期刊内容已经多媒介化和碎片化,如何对期刊的发行量进行科学统计,是业内亟待解决的问题。本文通过研究国内外期刊发行量统计的标准、理论和国内实际情况,提出了制定我国期刊发行量统计标准的思路和方法。
In the digital publishing environment, the content of periodicals has been multi-mediaized and fragmented. How to conduct scientific statistics on the circulation of periodicals is a problem to be solved urgently in the industry. This paper puts forward the ideas and methods for formulating the statistical standards for the circulation of Chinese periodicals by studying the standards, theories and domestic actual situation of circulation of periodicals at home and abroad.