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招贴作为一种存在于各街道、码头、车站、公园等公共场所的街头艺术,在当代广告宣传中起着举足轻重的作用,随着当代广告业的迅猛发展,招贴设计受新的设计理念、设计思潮的影响,出现了多元化的发展趋势。招贴作为一种视觉语言,有着丰富的构成要素,设计者通过对招贴视觉要素中的图形、文字、色彩的把握和创意,体现宣传主题,达到宣传目的。
As a kind of street art existing in public places such as streets, docks, railway stations and parks, the poster plays a decisive role in contemporary advertising. With the rapid development of contemporary advertising industry, poster design is subject to new design concepts and designs The impact of the trend of thought, there has been a diversified development trend. Poster as a visual language, has a wealth of elements, designers through the placard visual elements of the graphics, text, color and creative ideas to reflect the theme of publicity, to achieve the purpose of publicity.