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企业扬帆海外,是一个奋斗与拼搏的过程,也是一个与不同文化碰撞交融的过程。文化融合得好坏,甚至会影响到企业“走出去”的成败。正如杰克·韦尔奇所说:“企业资产重组可以一时提高公司的生产力,但若没有文化上的改变,就无法维持较高的生产力。”国家电网公司的企业文化是公司在取得巨大成就的过程中逐步形成的,是公司软实力的体现。在海外市场的拓展过程中,如何发
Enterprises sailing overseas, is a process of struggle and hard work, but also a process of blending with different cultures. Good or bad cultural integration, and even affect the business “going out ” success or failure. As Jack Welch put it: “While corporate asset restructuring can increase a company’s productivity temporarily, high productivity can not be sustained without a cultural change.” "The corporate culture at SGCC is a huge gain for the company The gradual formation of the process of achievement, is the embodiment of the company’s soft power. In the overseas market expansion process, how to send