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除了功能研发外,面料科技也是户外品牌提高产品品质的必由之路。实际上,中国面料的水平并不逊于欧美地区,甚至研发出了更胜一筹的产品。然而在品牌运营尤其是技术商标的推广方面,中国企业与国外企业仍存在很大差距。酒香巷深要靠捧“其实中国面料的科研水平并不逊于欧美地区,很多国际知名品牌的功能性面料都是在中国生产的,同时中国的生产商和代工厂也掌握了相应的技术,甚至研发出了更胜一筹的产品。”天石户外用品有限公司总经理马松强说。但在品牌的运营尤其是技术商标的推广方面,中国企业与国外企业存在着很大差距。
In addition to functional research and development, the fabric technology is also the only way outdoor brands to improve product quality. In fact, the level of Chinese fabric is no worse than in Europe and the United States, and even developed a superior product. However, there is still a big gap between Chinese enterprises and foreign enterprises in brand operation, especially the promotion of technical marks. Wine Lane deep relying on “In fact, the Chinese scientific research level of fabric is not inferior to that of Europe and the United States, many international brands of functional fabrics are produced in China, while China’s manufacturers and foundries also mastered the corresponding technology , And even developed a better product. ”Tian Shi Outdoor Products Co., Ltd. General Manager Ma Songjiang said. However, there is a big gap between Chinese enterprises and foreign enterprises in the operation of brands, especially the promotion of technical marks.