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一个国外品牌来到中国,可以迅速落地生根,赢得众多消费者的追捧,必有其过人之处。浙江隆仕升服饰有限公司的主要项目是在中国运作英国著名户外品牌龙狮戴尔(LONSDALE)。不同于其他内地代理公司,隆仕升公司掌握着龙狮戴尔品牌的大部分设计研发权利,是集研发设计、生产、销售于一体的专业运营公司。将设计权抓牢龙狮戴尔品牌刚刚进入中国市场时保留着大部分的英国设计款式,经过一段时间的运作,公司发现将英国的着装文化和款型版式照搬到中国是行不通的。于是就变成了如今保留30%英国原货,70%由隆仕升公司自行开发的新模式。
A foreign brand came to China, you can quickly take root, won the pursuit of many consumers, there must be extraordinary. Zhejiang Lonsheng Clothing Co., Ltd. is the main project in China to operate the famous British outdoor brand LIONSDALE. Unlike other mainland agents, Longsheng Company owns most of the design and development rights of the Dragon Lion brand. It is a professional operation company integrating R & D, design, production and sales. Grasping Design Rights Dragonair The Dell brand retained most of its British design style just as it entered the Chinese market. After a period of operation, the company found it impracticable to copy Britain’s dress culture and model layout to China. So it becomes now retained 30% of the British goods, 70% by Longsheng companies to develop their own new model.