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编者按由上海市经济和信息化企业文化研究会编辑,上海人民出版社出版的《企业标识(LOGO)精集》汇集了经济和信息化工作领域部分行业、各类所有制企业的标识,是一次企业文化建设成果的展示、交流、传播与共享。企业标识,就是通过设计,用艺术语言把企业深刻的思想、理念和文化内涵,转化为视觉形象,向社会大众准确传递企业的信息。标识的独特个性和强烈的视觉冲击力,会给人们留下深刻的印象。企业的发展实践证明:企业标识是企业形象的展示,是市场竞争的利器,还是城市文化的重要元素。《企业标识(LOGO)精集》的征集编辑活动,得到了经信委系统在沪央企、信息化服务业、工业园区及区内企
Editor According to the Shanghai Economic and Information Enterprise Culture Research Association editor, Shanghai People’s Publishing House published “corporate logo (LOGO) Collection” brings together the economy and information technology in some sectors of the field of work, all kinds of ownership of the enterprise logo is a The display of corporate culture building, exchange, dissemination and sharing. The corporate logo means to transform the profound thoughts, concepts and cultural connotation of the enterprise into a visual image through the design and use of the artistic language so as to accurately convey the enterprise’s information to the general public. The unique identity of the logo and strong visual impact, will give people a deep impression. Practice shows that the development of enterprises: corporate logo is the display of corporate image is a weapon of market competition, or an important element of urban culture. The collection of editors’ activities of “LOGO (精 精 集)” was collected by the Central Committee of the Shanghai Commission of Information Science and Technology, the information service industry, the industrial parks and the enterprises in the region