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文化墙营销是消费者理性认知与感性认知的结合,通过导入企业新的文化元素来引导消费观念,进而进行产品销售的营销方式。文化墙营销重在加深消费者对企业的认知,在消费者心中建立起企业鲜明的企业文化、品牌形象
Cultural wall marketing is a combination of consumer rational perception and perceptual cognition. It introduces the company’s new cultural elements to guide consumption concepts, and then carries out marketing methods for product sales. Cultural Wall Marketing focuses on deepening consumer awareness of the company and building a clear corporate culture and brand image in the minds of consumers.