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2013年是个大年。从宏观经济看,GDP增幅放缓,政府打击三公消费,城镇化提速,十八届三中全会召开,新一届政府发出改革信号;从消费生活看,小时代、致青春、土豪金成为年度热词。国家、社会、人文、潮流都在推动消费趋势的变革,这些信号背后,中国消费趋势发生了哪些演变?天然原生态,绿领经济兴起调查显示,与2012年相比,2013年中国消费者对
2013 is a big year. From a macroeconomic perspective, GDP growth slowed down, the government cracked down on consumer spending on three public sectors and accelerated urbanization. The Third Plenary Session of the 18th CPC Central Committee held a signal of reform from the government of the new one. In the light of consumer life, hot word. The trend of consumption in the country, society, humanities and tide is driving the changes. What changes have taken place in the consumption trends behind these signals? The investigation of the rise of the natural original economy and the green-collar economy shows that compared with 2012, the Chinese consumers’