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十年前,广告行业的大宗并购并不会引起硅谷的关注。但在今天的崭新时代里,传媒、内容和科技日益水乳交融。媒体的概念正在被网络所改写。媒介形态随着不断变化的消费行为已经变得更加丰富。据市场研究机构eM arketer发布的最新研究报告,去年全球移动互联网广告市场的收入达到88亿美元,其中,谷歌的份额超过50%。巨大的市场吸引着位列世界6大广告公司中的两大广告巨头——美国宏盟和法国阳狮。上周日,两家公司宣布合并,全球最大的广告代理公司就此诞生。
Ten years ago, the mass acquisitions in the advertising industry did not attract the attention of Silicon Valley. But in today’s new era, the media, content and technology are becoming more and more integrated. The concept of the media is being rewritten by the Internet. The media form has become richer with changing consumer behavior. According to the latest research report released by market research firm eM Arketer, last year the global mobile Internet advertising market revenue reached 8.8 billion US dollars, of which Google’s share of more than 50%. Huge market attracted two of the largest advertising agencies in the world’s six largest advertising giant - the United States Omnicom and the French public lion. On Sunday, the two companies announced the merger, the world’s largest advertising agency was born.