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3、M to M电子商务应运而生从2001年起,美国“企业对企业”(B to B)电子商务热潮逐渐冷却,开始流行“市场对市场”(M to M)电子商务业务,即几个市场横向合而为一,电于市场己进入合作及整合的时代。例如,美国西尔斯、法国家乐福等全球七家大型零售业者2000年2月底出资成立的电子市场全球网络交易所(GNX),最近将和生鲜食品的电子市场整合系统,将来还要和可口可乐、联合利华等欧美食品厂商合作成立的电子市场合作。
3, M to M E-commerce came into being Since 2001, the “B to B” e-commerce boom in the United States has gradually cooled down and has become popular “M to M” e-commerce The business, that is, the horizontal integration of several markets, has entered the era of cooperation and integration in the market. For example, the Global Market for Electronic Market Network (GNX), which is funded by seven major global retailers, including Sears, USA and Carrefour, such as France, at the end of February 2000, recently will integrate with the e-market integration system for fresh food and in the future with Coca-Cola , Unilever and other European and American food manufacturers to set up cooperation in the electronic market.