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随着手机的普及和通讯科技的发达,青少年群体已经成为无线数据业务消费的主力军。这样一个极具潜力的市场,对运营商未来的业务发展与品牌根植均有重点的战略意义,时尚年轻一族因此也就成为运营商争夺的焦点。2005春节期间,“UP新势力,就让你最红”在央视的密集广告轰炸,让移动通信市场“风云再起”。“UP新势力”的加入,打破了这个市场中“动感地带”独霸的局面,“UP新势力”与“动感地带”形成了“二龙戏水”的竞争格局。
With the popularization of mobile phones and the development of communication technologies, young people have become the main force in the consumption of wireless data services. Such a highly potential market, the operator’s future business development and brand rooted strategic focus has focused on the young so stylish young operators will therefore become the focus of competition. During the 2005 Spring Festival, “UP new forces, let you the reddest” bombing in the CCTV’s intensive advertising, so that the mobile communications market “resurgence.” The joining of “UP forces” broke the “movement zone” domination in this market. “UP forces” and “movement zones” formed the competitive landscape of “Two Dragons”.