论文部分内容阅读
今年的房地产市场注定是个小年,市场行情每况愈下。国家统计局数据显示,1-8月份,全国住宅销售面积同比下降10.0%,房地产开发企业到位资金中的定金及预收款同比下降10.7%,开发企业的业绩压力、资金压力双双上升。困境之下,房企各祭营销术,打折式、跨界式、全民式……如此等等,不一而足。但是,把这20个黄金营销术再来总结归纳—下,无非是在价格、客户上做文章,价格手段上要么采取各种方式明降暗降,要么另辟蹊径坚称绝不降价,拓客方式上
This year’s real estate market is bound to be a small year, the market conditions deteriorating. National Bureau of Statistics data show that from January to August, the national residential sales area fell 10.0%, real estate development enterprises in place of funds in the deposit and advance receipts down 10.7%, the development of corporate performance pressures, financial pressures both increased. Under the difficult circumstances, the housing prices each offering marketing, discount, cross-border, universal ... ... and so on, and so forth. However, these 20 gold marketing techniques come back to sum up - under, nothing more than the price, make an issue on the customer, the price means either to take a plunge or drop, or find another way to insist never cut prices,