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全球范围内的中等阶层消费者呈现着两种变化趋势：更关注产品价格；但同时更有购买奢侈商品的意愿。其实直到上世纪90年代,购物选择才呈现出购买力的差别：富人购买价格高昂的商品,几乎填满了所有的奢侈品消费市场；穷人倾向于购买价廉质次的
Middle-class consumers worldwide are showing two trends: more focus on product prices; but at the same time more willingness to buy luxury goods. In fact, shopping choice showed no difference in purchasing power until the 90s of last century: the rich bought the expensive goods and almost filled all the luxury goods consuming markets; the poor tended to buy the cheap ones