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本文在对浙江省杭、绍、甬、湖四市六地区202户家庭问卷、访谈基础上,概括和探讨了浙江省农村居民旅游消费需求现状,以农村居民旅游消费需求问题为研究对象,实证分析得出浙江省多数农村居民出游受到可自由支配收入的限制,也在很大程度上受到旅游观念淡薄、旅游信息的缺乏以及景色的同质化等等因素的影响,并且农村居民出游频率非常低,以农闲时节为主要出游时间,而出游地则多为周边区域,旅游距离短等结论。在此基础上,本课题组对浙江省农村居民旅游消费需求不足的影响因素进行了研究,并提出相应若干建议以便更好地开展我国农村居民旅游的研究。
Based on interviews with 202 households in six districts of Hangzhou, Shaoxing, Ningbo and Lake in Zhejiang Province, this paper summarizes and discusses the status quo of rural residents ’consumption demand in tourism in Zhejiang Province. Taking rural residents’ tourism consumption demand as the research object, The analysis shows that the majority of rural residents in Zhejiang Province are subject to discretionary income, and are also largely affected by factors such as weak tourism concept, lack of tourism information and homogeneity of scenery, and the frequency of rural residents’ travel is very high Low, with slack season as the main travel time, and travel to the surrounding areas are mostly, short travel and other conclusions. On this basis, the research group conducted a research on the influencing factors of insufficient demand for tourism consumption of rural residents in Zhejiang Province and put forward some corresponding suggestions in order to better carry out the research on the tourism of rural residents in our country.