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2006年3月28日,中国国际服装服饰博览会新闻发布会现场,庄吉服饰与意大利品牌杰纳迪缔结品牌联盟,庄吉迈开了实现品牌创新,走向国际坚实的一步,用庄吉人自己的话说,创新已经是庄吉人的一种性格。这种创新性格不是在原有体系和观念上的修修补补,更是一种持续不断的、发自内心的、自觉而不是自发的自我诊断、自我提升。2006年的新庄吉以品牌创新工程作为所有工作的出发点,五大举措实施新战略,有着开启加盟代理商、终端消费者和品牌厂商的三赢局面的气势。
On March 28, 2006, at the press conference of China International Apparel & Fashion Fair, Zhuangji apparel and Italian brand Genenadi formed a brand alliance. Zhuangji opened a step toward achieving international brand innovation and becoming an international solid. With Zhuangji’s own words, Innovation is already Zhuangji a character. This innovative character is not a tinkering in the original system and concept. It is an ongoing, self-initiated, self-conscious rather than spontaneous self-diagnosis and self-improvement. 2006 Xinzhuang Ji brand innovation project as a starting point for all work, the five measures to implement the new strategy, has opened the franchisee agents, end-consumers and brand manufacturers a win-win situation momentum.