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在“读图时代”的今天,由于直接作用于人的视觉,照片凭借强烈的视觉冲击及逼真记录事物外形的能力,很大程度上满足了人们的视觉享受和“亲眼目睹”的心理需求。在传播手段的高度发展和广泛运用的背景下,资讯的传播速度与层面都远远超过传统的单向传播,大众获取信息的手段和接受信息的方式及参与状态也渐渐发生变化。然而,图片符号本身在表意上存在不确定性,传播者也可能在图片传播中人为地造成信息误读。本文将从信息的外在符号属性和内在意义属性入手,针对传播过程中的信息误读进行分析研究,论证其现象存在的客观必然性,并从传播者角度制定对策,力图在一定程度上减少误读现象的发生。
Today, in the age of “Reading Pictures,” with its direct visual impact on people’s visuals, photos, with their strong visual impact and vivid recording of the appearance of things, have largely satisfied people’s visual enjoyment and “witnessed” Psychological needs. In the context of the highly developed and widely used means of communication, the speed and level of the dissemination of information far outweigh the traditional one-way dissemination. The public’s means of acquiring information and the means of receiving information and the state of participation have also gradually changed. However, the pictorial symbol itself is indefinable in the notion of expression, and the communicator may artificially misread the information in the image transmission. This article starts with the external symbolic properties of information and intrinsic meaning attributes, analyzes and studies the misreading of information in the process of communication, proves the objective inevitability of its phenomenon, and makes countermeasures from the communicator’s point of view, trying to reduce the error to a certain extent The phenomenon of reading.