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随着全球经济一体化,中国企业面临对外资开放而形成的更广泛的竞争,中国同世界各国同行业内企业之间的竞争日趋激烈。这种竞争,不仅是“走出去”企业之间生产管理、经营能力方面的竞争,而且是围绕企业文化的深层、高水平、全方位的竞争。“走出去”企业只有不断提高文化建设水平,建立跨国文化交流和文化融合,才能在跨国经营管理中形成公平诚信、合作共赢的相容相吸的文化氛围。
With the globalization of the world economy, Chinese enterprises are facing more extensive competition over the liberalization of foreign investment. The competition between China and other domestic counterparts in the world is becoming increasingly fierce. This kind of competition is not only the competition of production management and business capability between the enterprises that go out, but also the deep, high-level and all-round competition around the corporate culture. Only by continuously improving the level of cultural construction, establishing cross-cultural exchanges and cultural integration can enterprises in the transnational management form a compatible and compatible cultural atmosphere of fair integrity, cooperation and win-win results.