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我国经济发展面临的国际国内环境正在发生广泛而深刻的变化,资源环境的约束和压力日益加剧,经济转型要求迫切,博物馆文化资源和设计服务行业处于产业链的高端,这两个领域的融合发展,不仅使文创产品具有高知识性、高传播性、高增值性、低能耗、低污染的特征,而且对提升博物馆文创产品和服务的文化内涵、提升产品品质、塑造品牌、提升市场竞争力具有非常重要的积极意义。在经济全球化背景下,在国内与国际两个市场互动中,加快博物馆文化创意产业人才的培养力度,提高博物馆文化创意产业的管理水平、产业规模和国际竞争力,逐步向产业链上游迈进,博物馆应充分发挥产业链源头优势带动产业跨界融合:将博物馆自身藏品规模、区域特色、自身的文化优势与诸多设计服务行业的产业优势进行融合创意研发,创造合作新机制,以形成新的产业融合发展模式,有效激励参与的企业与人才,带动产业链条中诸多行业的转型与发展,形成有国际竞争力的独立品牌,开展差异化竞争,以形成具有博物馆特色的文化产业新模式,最终达成文化事业与文化产业经济双赢的目标。博物馆文化产业的建设并不违背其公益性文化事业单位的根本属性,并且具有重要意义。
The international and domestic environment for China’s economic development is undergoing extensive and profound changes. The constraints and pressures on resources and environment are aggravating, the economic restructuring is pressingly demanding, and the museum cultural resources and design service industries are at the high end of the industrial chain. The integration and development between these two fields , Not only make the cultural and creative products have the characteristics of high knowledge, high dissemination, high value-added, low energy consumption and low pollution, but also enhance the cultural connotation of the museum’s cultural and creative products and services, enhance the product quality, shape the brand and enhance the market competition Force has a very important positive meaning. In the context of economic globalization, in the interaction of domestic and international markets, it is necessary to speed up the cultivation of talent in cultural and creative industries in museums, improve the management level, industrial scale and international competitiveness of the museum’s cultural and creative industries and gradually move up the industrial chain. Museums should give full scope to the source advantages of the industrial chain and promote industrial cross-border integration: the Museum’s own collection size, regional characteristics, its own cultural advantages and many design service industries, industrial advantages of integration of creative research and development, and create new mechanisms for cooperation in order to form a new industry Integration of development model, the effective incentive to participate in the business and talent, and promote the transformation and development of many industries in the industry chain, the formation of independent brands with international competitiveness, to carry out differentiated competition in order to form a museum with a new model of cultural industries, and ultimately reached Cultural undertakings and cultural industry, a win-win economic goals. The construction of museum cultural industry does not violate the fundamental attribute of its nonprofit cultural institutions and is of great significance.