论文部分内容阅读
上海“十二五”规划首次提出了将上海建设成国际文化大都市的构想。论文分析了推进文化大都市建设的背景与成就,总结了上海将执政部门“办文化”逐渐转到“管文化”、确立以市场为主体的文化发展趋势、实施打造精品的文化发展战略、确立重大文化活动的品牌效应等经验;提出了推进国际文化大都市建设的动力与空间:拓展更加开放宽容的文化发展空间,营构更加竞争和谐的文化创新氛围,营建更加多元高雅的商业文化品牌。
Shanghai's “Twelfth Five-Year Plan” put forward for the first time the idea of building Shanghai into an international cultural metropolis. The paper analyzes the background and achievements of promoting the construction of cultural metropolis, summarizes that Shanghai gradually turns the governing unit “managing culture ” into “tube culture ”, establishes the cultural development trend of taking the market as the main body, and implements the culture of building a fine culture Development strategy and establishing the brand effect of major cultural activities; put forward the impetus and space to promote the construction of an international cultural metropolis: to expand a more open and tolerant cultural development space and to create a more competitive and harmonious cultural innovation atmosphere and build a more diversified and elegant Commercial culture brand.