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随着近年来国内电子商务爆发式增长,国内保险业也不甘于沉默,加快了渠道创新的步伐,借助电子商务的浪潮,纷纷将保险产品“推”到网上,为电子商务热潮又加了一把柴。相关资料显示,截至2012年底,全国已开展电子商务的保险公司近40家,保险行业包括网销、电销渠道保费的年销售额超700亿元,在保险业2012年总收入1.55万亿元中,占比仅为4.5%左右。与此同时,越来越多的保险公司对外宣示,网销业务正成为他们业务快速增长的新渠道。种
With the explosive growth of domestic e-commerce in recent years, the domestic insurance industry is also unwilling to be silent, accelerating the pace of channel innovation. With the tide of e-commerce, insurance products have been “pushed” to the Internet one after another for the e-commerce craze A piece of wood. Relevant data show that as of the end of 2012, the country has launched nearly 40 insurance companies in e-commerce, the insurance industry, including net sales, sales channels premium premium over 700 billion yuan in 2012, the insurance industry’s total revenue of 1.55 trillion yuan , Accounting for only about 4.5%. In the meantime, more and more insurance companies have announced that net sales are becoming new channels for their rapid business growth. Species