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4G网络时代的到来为移动应用产业带来了极佳的发展机遇。各个新闻网站纷纷开始建设自己的移动新闻客户端,但与此同时,他们也面临新闻客户端同质化的问题。所谓同质化就是在新闻客户端版面、重要新闻内容方面都十分相近,缺少特色,对用户的吸引力不高,从而降低了新闻的传播效果,影响了新闻单位的经济收益。为此,本文从新闻走向客户端的必然性出发,分析了新闻客户端同质化的原因,提出了应对新闻客户端同质化问题的有效方法,以供参考。
The advent of the 4G network brings great opportunities for the development of the mobile application industry. Various news sites have started to build their own mobile news client, but at the same time, they also face the problem of homogeneity of news client. The so-called homogenization is in the news client layout, important news content are very similar, lack of features, the user’s appeal is not high, thus reducing the dissemination of news results, affecting the economic benefits of news units. Therefore, based on the inevitability of news to the client, this paper analyzes the reason of the homogenization of the news client and puts forward an effective method to deal with the problem of the homogenization of the news client for reference.