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节目编排就像商店里的商品布展,布置得好,让消费者赏心悦目就能起到促进消费的作用。反之,如果将商品杂乱堆放,即使是再好的商品其价值也会大打折扣。因此,许多发达国家特别是美国的电视机构总是不吝大量的金钱、人力和时间,去分门别类地分析和研究电视观众的心理变化和竞争对手的节目编排,从而灵活地、有针对性地制定节目编排方案。被称为“电视节目编排的天才人物”的弗雷德·西尔德曼把节目编排称为“美国三大广播公司最重要的秘密武器之一”。遗憾的是,我国电视业内不少人对节目编排还缺少足够的重视,特别是尚处在粗放经营阶段的一些市级电视台在电视节目编排方面还存在很多问题,概括起来有三多、三少:
Programming is like the display of goods in the store, well arranged, so that consumers enjoy the pleasing can play a role in promoting consumption. On the other hand, if the goods are cluttered, the value of even the best goods will be greatly reduced. Therefore, many developed countries, especially those in the United States, always devote tremendous amounts of money, manpower and time to analyzing and studying the psychological changes of television viewers and the programming of their competitors so as to formulate programs in a flexible and targeted manner Arrange the program. Fred Silderman, known as the “talented television programmer,” described the programming as “one of the most important secret weapons of the three major broadcasters in the United States.” Unfortunately, many people in the television industry in China still lack enough attention to programming. In particular, there are still some problems with some television programs in cities that are still in the running stage. In summary, there are more than three and three less :