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沟通情况,提供信息是大众传媒的基本功能,它不仅通过大量的新闻来传递信息、引导舆论,而且还通过评论向受众展示丰富多采的信息世界。其中,报纸上的新闻小言论就像一支轻骑兵,它以短、新、快、实的专栏形象出现在报纸的第一版,不仅活跃了报纸的版面,而且还发挥着重要的信息传递功能。例如《人民日报》的《今日谈》专栏、《解放日报》的《新世说》专栏以及《新民晚报》的《今日论语》专栏等等。这类新闻小言论由于它的群言性、微型化、形象感而倍受读者关注,也由于它的新闻性,在信息传递、舆论引导方面更有着独特的魅力。本文以信息观为基点,探讨信息在新闻小言论写作中的运用以及浸透着新闻信息的小言论在传播中的作用。
Communicating information and providing information is the basic function of the mass media. It not only transmits information through a large amount of news, guides public opinions, but also shows the audience a rich and varied information world through comments. Newsprint in the newspapers, like a hussar, appears in the first edition of the newspaper in short, new, fast, and real columns, not only in the pages of newspapers, but also in important message delivery Features. For example, the “Today’s Talks” section of the “People’s Daily”, the “New World” column of the “Liberation Daily”, the “Today’s Analects” column of the Xinmin Evening News, and so on. Because of its newsgroups, miniaturization and image, such news stories have attracted readers’ attention because of their news features. They also have unique charm in information transmission and public opinion guidance. Based on the concept of information, this article explores the application of information in the writing of news stories as well as the role of the small remarks imbued with news and information in the dissemination.