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当今社会已进入网络时代,网络成为传递文字、图像、声音的重要途径,是人们生活中必不可少的信息渠道平台。面对新的传播环境与文化气候,在视觉传达与文化传播的新领域,汉字设计正进入一个全新的阶段,既需要适应数字环境变化所带来的规则、规范、审美新诉求,又起着传播文化、提升“软实力”的作用。在日益增长的网络信息中,汉字设计承担重要角色,其实际应用价值与文化价值需要设计者去不断地发掘与探索。
Today’s society has entered the Internet age, the network has become an important way to pass text, images, voice, is an indispensable information channel platform for people’s lives. Facing the new communication environment and cultural climate, in the new field of visual communication and cultural communication, the design of Chinese characters is entering a completely new stage. It not only needs to adapt to the new rules of the digital environment, norms and aesthetic appeal, Disseminate culture and enhance the role of “soft power”. In the growing network of information, Chinese characters design plays an important role, its practical value and cultural value need designers to continue to explore and explore.