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随着社会经济的迅速发展,人们的审美需求也越来越高,尤其一些商品的品牌宣传在平面设计中通过对视觉审美元素的构建,在满足人们审美需求的同时,也实现了对商品的宣传作用。所以,在进行平面设计的过程中,重视其对视觉的影响效果,对平面设计具有重要的意义。本文主要针对平面设计中对视觉审美元素的构建进行论述分析。
With the rapid social and economic development, people’s aesthetic needs are also getting higher and higher, especially in some brands of brand awareness in graphic design through the construction of visual aesthetic elements, to meet people’s aesthetic needs, but also to achieve the product Propaganda role. Therefore, in the process of graphic design, pay attention to its impact on the visual effect, is of great significance to graphic design. This paper mainly discusses the construction of visual aesthetic elements in graphic design.