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笔者最近对浙江省商业企业开展的公关活动作过一次调查,发现一些企业在树立企业形象、沟通信息、争取内外公众支持的公关活动中,不仅培育了商业职工的高尚情操和崭新的精神风貌,也为企业提高了知名度、美誉度和经济效益。下面撷取几例: 千朵玫瑰送温馨杭州景福百货大楼位于城乡结合部,周围居住着20万居民和农民。开张前,景福的老总们精心策划了“送您一支玫瑰,表我一片温馨”的赠花活动:从广州订购了5000支红玫瑰,商场职工向附近居民挨家逐户上门赠送,对厂矿学校专门派员拜望赠花。结果使景福一下子成为杭州家喻户晓的温馨商场,成为人们街谈巷议的佳话。开张后商品销售节节上升,1994年商
The author recently conducted a survey on the public relations activities carried out by commercial enterprises in Zhejiang Province and found that some companies have cultivated the noble sentiments and new spirits of business workers in the public relations activities of establishing a corporate image, communicating information, and seeking public support from inside and outside the country. It also improves the visibility, reputation and economic benefits of the company. Here are a few examples: Thousands of roses sent warm The Hangzhou Jingfu Department Store is located at the junction of urban and rural areas. It is surrounded by 200,000 residents and farmers. Before the opening, Jingfu’s bosses carefully planned the “gift you a rose, show me a warm” gift-giving activities: ordered 5,000 red roses from Guangzhou, and the staff of the shopping mall presented the door to the nearby residents, door-by-door, to the factory and mine. School specializes in sending gifts. As a result, Jingfu became a well-known and well-known shopping mall in Hangzhou and became a popular talk in the streets. The sales of goods after the opening rose steadily, in 1994 the business