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对于在产品研发、品牌投入等方面不具综合优势的本土品牌而言,差异化的定位是突围的最佳策略。没有无准备的成功。这句话完美诠释了过去命运多舛的中国民族化妆品牌在准备20年后,迸发出前所未有的生命力。如今,中国民族化妆品牌正迎来快速发展的黄金时代。自然堂、相宜本草、佰草集、植物医生等品牌迅速崛起,并迅速占领市场,与外资品牌分庭抗礼。2016年3月,凯度消费者指数发布的调查报告显示,
For local brands that do not have comprehensive advantages in product development and brand input, differentiated positioning is the best strategy to break through. No unprepared success. This is the perfect interpretation of the past, the fate of China’s national makeup brand in the preparation of 20 years after the burst out of unprecedented vitality. Today, the Chinese national brand is ushering in the golden age of rapid development. Nature Hall, affordable herbal, Herborist, plant doctors and other brands rapidly rise, and quickly occupied the market, and rival foreign brands. In March 2016, the survey report released by Kantar Consumer Index showed that,