论文部分内容阅读
新颖独特的视觉形象是视觉传达设计所追求的目标之一。但是在如今的社会环境下,受经济利益的趋势,很多设计作品中出现了抄袭、粗制滥造的现象,图片的简单堆砌以及图形的拼接将原本具有艺术魅力的视觉传达设计糟蹋的一无是处。久而久之,消费者便会习惯这样的设计模式,设计师也就承担不起自己在这方面的职业道德,一直以欺骗消费者为主要的谋生手段。本文对视觉传达设计中抽象图形的含义、形态进行了具体的阐述,从而在此基础上抽象的思维原理以及提炼与表现进行了详细的介绍,希望为真正艺术美的传播贡献一份力量。
Novel and unique visual image is one of the goals pursued by visual communication design. However, in today’s social environment, plagiarism, shoddyness, simple piling of pictures and graphic stitching in many designs suffer from the tendency of economic interests. It does nothing to undermine the original visual communication design with artistic charm. Over time, consumers will get used to this design pattern, designers can not afford their professional ethics in this regard, has been to deceive consumers as the main means of making a living. This paper elaborates on the meaning and form of abstract graphics in the design of visual communication, and on this basis abstract the principle of thinking and the abstract and performance of a detailed introduction, hoping to contribute to a true artistic beauty.