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市场竞争策略不计其数,但都有个显著特点,就是出奇制胜。如何出奇制胜,笔者认为可从如下方面入手:一、在经营决策上出奇制胜。最高明的行动是别人没有意料到的行动,最高明的计谋是别人一时还没有认识到的计谋。在经营决策上,经常采取别人意想不到的奇招妙计,就能取得出奇的效益。如1963年柯达公司开发大众化自动式相机引起轰动。正当柯达飞黄腾达之时,该公司忽然宣布自动相机专利不予独占,同意
There are countless market competition strategies, but they all have a distinctive feature. They are surprisingly successful. How to surprise and win, the author believes that can start from the following aspects: First, surprise in business decisions. The highest-minded actions are actions that others did not anticipate. The most obvious strategy is a scheme that others have not yet realized. In the business decision-making, often take unexpected ideas and unexpected moves, we can achieve surprising benefits. For example, in 1963 Kodak developed a popular automatic camera that caused a sensation. While Kodak was flying, the company suddenly announced that it did not monopolize the use of automatic camera patents.