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随着“旅游+”以及“互联网+”在全国范围内的兴起,传统旅游产业运行模式亟待转型升级。基于此问题,本文运用互联网技术、模块化思维等手段结合传统旅游服务业务模式,构建旅游产业创新平台。从系统结构、功能结构和网络体系的角度,研究旅游产业创新平台结构和建设途径,探索旅游产业创新平台运行机制,找到符合旅游消费者以及旅游企业需求的旅游产业创新发展模式。预期旅游产业创新平台可加快促进我国旅游产业转型升级的步伐。
With the rise of “Travel + ” and “Internet + ” in the whole country, the operation mode of traditional tourism industry is in urgent need of transformation and upgrading. Based on this issue, this article uses the Internet technology, modular thinking and other means combined with the traditional tourism service business model, build tourism industry innovation platform. From the perspectives of system structure, functional structure and network system, this paper studies the structure and construction of tourism industry innovation platform, explores the operation mechanism of tourism industry innovation platform, and finds out the innovative development mode of tourism industry that meets the needs of tourism consumers and tourism enterprises. Expected tourism industry innovation platform can accelerate the pace of China’s tourism industry restructuring and upgrading.