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为解决在产品导购中人们无法合理地对多特征对象进行定量化优度评价的问题,采用多级优度评价方法对对象进行优劣评价.多级优度评价方法在原可拓优度评价方法的基础上,进一步明确了衡量指标中社会指标、经济指标、技术指标等三大指标的界定以及它们之间的关系,同时给定了各个评价指标之间的层次关系以及不同层次衡量指标的权系数的设定原则,完善了多级优度评价的体系结构.以手机产品导购为例对多级优度评价方法进行了案例研究.研究结果表明:多级优度评价方法能够帮助用户合理地根据自身需求对多特征的对象进行定量化优度评价,使得产品导购行业具有了比较完善的、合理的优度评价体系,提高了产品导购的效率和科学性.
In order to solve the problem that people can not reasonably evaluate the quantitative superiority of multi-feature objects in shopping guide, the multi-level goodness evaluation method is used to evaluate the superiority and inferiority of the object.Multi-level excellentness evaluation method is based on the original excellentness evaluation method , Further defined the definition of the three indicators of social indicators, economic indicators and technical indicators in the measurement indicators and the relationship between them, and at the same time given the hierarchical relationship among various evaluation indicators and the weights of indicators at different levels Coefficient set principle, and improve the system structure of multi-level evaluation of excellent degree.With the mobile phone shopping guide as an example, the case study of multi-level evaluation method is carried out.The results show that the multi-level evaluation method can help users reasonably According to their own needs for multi-feature quantitative evaluation of the object, making product shopping guide industry has a relatively complete and reasonable evaluation of the excellent quality and improve product shopping guide efficiency and scientific.