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随着消费观念和审美需求的提升和更新,人们对艺术产品的鉴赏和选择同商品一样进入了品牌消费的时代,而文化因素的注入,为艺术品牌产品增加了文化品位和审美价值。因此,挖掘出品牌的文化意蕴成为艺术品牌建设的必然,艺术品牌与创意性文化的融合更是成为关键。
With the promotion and renewal of consumer attitudes and aesthetic demands, people’s appreciation and choice of art products have entered the era of brand consumption, just as goods. The influx of cultural factors has added cultural taste and aesthetic value to art brand products. Therefore, digging out the cultural connotation of the brand has become the inevitable construction of the art brand, the fusion of the art brand and the creative culture is becoming the key.