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本课题试图通过分析绿色营销环境下环保包装定义和特点,现代人对包装要求的分化现象、环保包装发展情况和未来趋势分析。希望在深入了解绿色营销环境下的对包装的要求,促进包装水平的发展,使包装即能体现企业的品牌特征又能符合绿色营销大背景。
This topic attempts to analyze the definition and characteristics of environmental protection packaging under the green marketing environment, the differentiation of the modern packaging requirements, the development of environmental protection packaging and the future trend analysis. Hope that in-depth understanding of the green marketing environment of the packaging requirements, and promote the development of packaging levels, packaging that can reflect the brand’s characteristics but also meet the green marketing background.