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新闻传播策划在党报中的应用,具有重要意义。党报的舆论地位,是通过其特殊的信息资源地位体现的,新闻传播策划在党报传播活动中的运用,有助于维护、巩固和强化这种地位。党报要在媒介竞争中保持信息资源地位,必须从新闻信息的独特性处理和最优化传播方面入手。要考虑到党报特殊的传播角色和传播任务,为与其相对应的社会信息传播方式做准确恰当的定位。党报的舆论热点报道,应当实施以拓展报道广度和开掘报道深度为目标的整合传播策划,着眼于同类事实反复出现所提供的相关信息,触及社会现象的深层领域,把它们置于历史关系、现实关系和内部矛盾关系的背景中,通过对大范围、多层面相关信息的整合分析,提供全面的认识结论,达到对社会现象的整体反映。党报的舆论传播,主要是通过媒介产品———报纸来实现的,因此党报的市场规模对它的舆论地位是有影响的。
The application of news media planning in party newspapers is of great significance. The public opinion status of the party newspaper is manifested through its special status as an information resource. The use of news media in the dissemination of party newspapers helps to maintain, consolidate and strengthen this position. In order to maintain the status of information resources in the media competition, Party newspaper must start with the uniqueness of news and information and the optimization of communication. It is necessary to take into account the special role of propaganda and dissemination of the party’s newspaper and to accurately and properly locate the corresponding mode of social information dissemination. The hot topic of public opinion in the party newspaper should be the implementation of an integrated communication plan aimed at expanding the coverage and depth of the reports, focusing on the repeated presence of relevant information provided by similar facts and touching the deep areas of social phenomena, putting them in the historical relations and reality Relationship and internal contradictions in the background, through the integration and analysis of large-scale and multi-level related information, to provide a comprehensive understanding of the conclusions reached to the overall reflection of social phenomena. The propaganda of public opinion in the party newspaper is mainly realized through the media products --- newspapers. Therefore, the market size of the party newspaper has an influence on its position of public opinion.