论文部分内容阅读
本文以郎庄面塑艺术为题材,以旅游纪念品为表现形式,以地域特色旅游纪念品为切入点,提出山东地区特色代表——郎庄面塑作为纪念品发展的创新形式,立足于山东聊城地区地域文化,借助符号学理论,将山东聊城地区地域文化符号化,应用在旅游纪念品中。并且提出赋予郎庄面塑以文化寓意和故事性,从而将郎庄面塑产品进行系列化设计和发展,进行未来分析。
The article takes Langzhuang Mianzhu Art as the subject, tourism souvenir as the manifestation and regional tourism memorabilia as the breakthrough point. It proposes Langzhuang Miansu as an innovative form of souvenir development, which is based on the regional culture of Liaocheng in Shandong Province. With semiotics theory, the regional culture of Liaocheng in Shandong is symbolized and applied in tourist souvenirs. And proposed to give Langzhuang Mian to the cultural meaning and story, so as to Langzhuang Miansu products series design and development for future analysis.