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媒体需融合发展是社会共识。笔者以为,融合的方向主要有两点:一是新老媒体需要融合,二是体制内媒体也需要和政府政务资源进行融合。这样才是做强体制内媒体的有效手段。在新老融合上,笔者更倾向于“老”的接受“新”的改造,在体制内媒体需要和政府资源融合上,则更寄希望于微信公众号这样的自媒体。非常期待传统媒体的掌门人能够在代运营政务微信上试水,并寻求突破。对传统媒体而言,融合一定要有
It is a social consensus that the media needs integration and development. The author believes that there are two main directions for the integration: First, new and old media need to be integrated; second, the media within the system also needs to be integrated with government resources. This is an effective way to strengthen the media within the system. In the integration of old and new, the author prefers to accept the transformation of “new” in the “old” system. When the media needs to be integrated with the government resources in the system, it is more likely to subscribe to such self-media as WeChat. We are very much looking forward to the head of traditional media in the operation of WeChat on the test of water, and seek a breakthrough. For traditional media, integration must be done