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我们经常碰到一个问题,我们的客户并不是很大,不过他的预算是有的,他的预算也是按照百分之多少的销售量,问题是不知道打在哪里,好象媒体不够,就是说有预算,没有媒体。又或者说能够用的媒体机会已经用了,基本上媒体机会就好像饭店房间一样,你把它买了之后,或者是别人买了之后,再买就没有机会了。特别是前段时间,我们做很多报纸版面是固定的,这样子根本没有办法,你要再用也没有办法用到。然后,我们经常说到你一开始,特别是电视台,要拿到前面那个65%的覆盖率不难,后面变成75%,如果是增长10%的话,你需要更多的费用才能拿下来,这是成本方面的问题,这是大广告主碰到的困难度。怎么做比较好呢?在这里有几个建议,可以让大家参考一下。
We often encounter a problem, our customers are not great, but his budget is there, his budget is in accordance with the percentage of sales, the problem is do not know where to play, as if the media is not enough, that is That budget, no media. Or the available media opportunity is already used, basically the media opportunity is like the hotel room, after you buy it or after someone bought it, there is no chance to buy again. Especially some time ago, we do a lot of newspaper layout is fixed, so there is no way, you have no use to reuse. Then we often talk about you from the beginning, especially the television station, to get that 65% coverage in front is not difficult, behind 75%, if it is a 10% increase, you need more to win, This is a cost issue, which is the difficulty for big advertisers. How to do better? There are several suggestions here, you can let us refer to it.