论高职营销专业学生沟通能力的培养与提升——以市场营销专业为例

• 作 者: 韦宏
• 机 构: 苏州经贸职业技术学院,
• 出 处: 中国职业技术教育
• 发表日期: 2013年32期
• 关键词: 市场营销专业 高职学生 营销专业 沟通能力 教学评价体系 课堂教学内容 课程设置 社交礼仪 互动沟通 就业方向

良好的沟通能力是个人立足社会的必备条件,也是市场营销专业的学生必须具备的能力。针对当前学生群体中存在的沟通能力较弱的现象,文章以苏州经贸职业技术学院市场营销专业为例,从教师选聘以及培养、课堂教学内容以及教学方式、课程设置、教学评价体系等几个方面,就如何培养高职学生的沟通能力进行了阐述。

Good communication skills are the prerequisites for an individual to gain a foothold in the community and are a must for a marketing major. Aiming at the weak communicative competence existing in the current student groups, the article takes the marketing major of Suzhou Economic and Trade Polytechnic as an example. From the aspects of teacher selection and training, contents of classroom teaching, teaching methods, curriculum setup and teaching evaluation system In terms of how to cultivate the communication skills of vocational students were described.