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汉字设计是中国平面视觉设计的重要组成部分,近年来对汉字设计的探索与改革成果层出不穷,我们的设计思维意识也跟着这些改革的成果不断的转变——从传统字体变形的二维空间思维到三维空间思维的转变,从传统的以文字自身为出发点的设计思维到从生活实践中发现文字的设计思维的转变,我在一次标志设计进行了应用,把一个普通的具像汉字“心”进行不同的角度转变,发生了奇妙的效果,它能引发了观众对它的一系列的思考,它没有标准答案,却又能让观众找到一个恍然大悟的最初答案,这正是我们想表达的设计趣味。
Chinese character design is an important part of China’s graphic visual design. In recent years, there has been an endless stream of exploration and reform of Chinese character design. Our design thinking consciousness has also been followed by the continuous transformation of the achievements of these reforms - from the two-dimensional thinking of traditional font deformation The transformation of thinking in three-dimensional space, from the traditional design thinking based on the text itself as a starting point, to the change of design thinking that found the text from the life practice, I applied it in a logo design and put an ordinary character like “ ”A different angle shift has taken on a marvelous effect. It has triggered a series of reflections on the audience. There is no standard answer but it enables the audience to find an initial answer to the sudden realization that we want to express Design fun.