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近几年,全国各地的媒体在市场化竞争中,开始意识到要加强对受众感兴趣的民生新闻的报道,但对这一新闻类型的理解还存在很大的差异。多数地区的媒体还仅仅着眼于调整部分内容而已,尚未提升到建构媒体公信力的层面来加以认识。笔者通过考察《海峡都市报》,体会民生新闻之所以深受欢迎,在于其公信力的来源较为广泛。都市报民生新闻的影响力来自讲述真实的故事,讲述老百姓自己的故事,客观、公正地讲故事,然而这还不够,它的责任意识必须突
In recent years, media in various parts of the country have begun to realize the need to enhance coverage of the people’s livelihood news that is of interest to the audience in market-oriented competition. However, understanding of this type of news is still quite different. In most regions, the media only focuses on adjusting some of its contents and has not yet reached the level of building the credibility of the media. The author through the study of “Strait Metropolis Daily”, the reason why people’s livelihood news is popular, lies in its source of credibility is more extensive. The influence of the Metropolis Daily’s livelihood news comes from telling the true story, telling the story of the ordinary people themselves and telling the story objectively and impartially. However, this is not enough, and its sense of responsibility must be emphasized