论文部分内容阅读
国外顶级品牌主要是做少数人群的,从产品角度上就已经开始迎合这些目标人群的个性,并从产品上做了区隔。但是,国内这些企业很少愿意做少数人群。大多数国内企业都是在做大众市场,而不是分众市场。面向大众的产品有些共性特征,比如色彩。当我们进入大众产品的终端卖场,一般人都能接受。不过,对于那些高端品牌来
Foreign top brands mainly do a small number of people, from the product point of view has already begun to meet the personality of these target groups, and made a product from the gap. However, these domestic enterprises are seldom willing to do minority groups. Most domestic companies are doing the mass market, not the Focus market. Some common features of products for the general public, such as color. When we enter the public terminal stores, most people can accept. However, for those high-end brands