论文部分内容阅读
全球领先的管理及信息技术咨询公司——Andersen Consulting,8月10日在沪宣布:在中国地区全面启用全球中文标识——“安盛咨询”。安盛咨询中国区总裁李刚先生在发布会上称,启用象征“安定、繁荣和咨询”的全新中文标识,是该公司全球战略的一个重要组成部分。业内权威人士认为,安盛咨询此举意在更新晰地突出其在中国的管理咨询领域的先导形象,同时也寓示,安盛咨询将以崭新的形象迈向新世纪的起跑线。处于世界管理咨询业领先地位的安
Andersen Consulting, the world’s leading management and information technology consultancy, announced in Shanghai on August 10: The full activation of the global Chinese logo - “AXA Consulting” in China. Mr. Li Gang, President of AXA Consulting China, said at the press conference that opening a brand new Chinese logo symbolizing “stability, prosperity and consulting” is an important part of the company’s global strategy. Industry authorities believe that AXA consulting move is intended to highlight its leadership in China’s management consulting field image, but also shows that AXA consulting will be a new image towards the starting line of the new century. An international leader in the management consulting industry