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博物馆客源市场萎缩问题一直困扰着许多中小型博物馆,新乐遗址也不例外。为了探究新乐遗址博物馆客源萎缩的原因,笔者通过长期观察和相关资料的梳理,力图从“旅游需求”及“旅游生命周期”的理论对这一问题进行深入分析,以探究深层原因,“对症下药”重新规划工作重点,以改变客源萎缩现状,不断扩大遗址博物馆有效服务社会的功能作用,力求博物馆的可持续发展。
Museum source market shrinking has been plagued many small and medium-sized museums, Xinle ruins are no exception. In order to explore the causes of the shrinkage of the tourists in Xinle ruins, the author attempts to analyze this issue through the long-term observation and the combing of related data in an attempt to explore the issue from the perspectives of “tourism demand” and “tourism life cycle” Deep reason, “remedy ” to re-plan the work focus to change the status quo of tourists shrinking, and constantly expand the function of the museum site to effectively serve the community, and strive for the sustainable development of the museum.