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修辞是运用语言的一个重要方面。“修辞”来源于两千多年前我国《易经》中的“修辞立其诚”。这里的“辞”是指说话。“修”是修饰,两个字连在一起,通俗讲是指说话要讲究修饰,把话说的优美动听。规范地讲则是为了更好地表达思想感情,充分发挥语言的交际作用,根据题旨、情境,选择最恰当的语言形式来加强表达效果的语言活动。修辞并不是文学类文体的专用,在应用写作中,也必不可少,这和应用写作所要求的通俗、简洁、准确、明白等并不矛盾,而且恰恰是尽量多地注重修辞,才能有助于最终达到这一要求。李涂在《文章精义》中说:“文章不难巧,而难于拙,不难曲而难于直,不难于细而难于粗,不难于华而难于质。”可见文章要做到“直、质”并非易事,正因为其难,更应注意语言之润色。
Rhetoric is an important aspect of using language. “Rhetoric” comes from the “rhetoric established its sincerity” in the Book of Changes of more than two thousand years ago. The word “speech” here means speaking. “Repair” is modified, the two words together, popular talk is to speak to pay attention to the modification, the beautiful and pleasant to the words. Normatively speaking is to better express the thoughts and feelings, give full play to the communicative role of language, according to the theme, the situation, choose the most appropriate language form to strengthen the expression of language activities. Rhetoric is not the exclusive use of literary genres. It is also indispensable in applied writing. It is not contradictory to the popular, concise, accurate, and understandable requirements of applied writing, and it is precisely because rhetoric can be helpful as much as possible In the end to meet this requirement. Li Tu said in the article “The Great Article”: “The article is not tricky, but difficult to humble, not difficult to tune and difficult to straight, not difficult to thin and difficult to rough, not difficult and difficult to quality.” Visible articles to be “straight , Quality ”is not easy, precisely because of its difficulty, but should pay attention to language polish.