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当今世界经济舞台,市场国际化趋势不断扩大,企业顺应这一潮流,逐步走向国际市场已成为必然.就我国目前的纺织企业而言,随着恢复关贸总协定缔约国地位的日益临近,国际化趋势显得尤为迫切.从而更加要求企业必须未雨绸缪,尽快研究拟定出产品走向国际市场的战略战术,以便能够在“返关”之时有备而战,顺利加入国际经济循环圈之中.那么,我国的纺织产品应采取什么样的措施打进国际市场呢?以下构想可作参考:一、树立产品风格战略,以“特色”式占领现在,许多国家的消费者在提到“意大利服装”都津津乐道,赞不绝口.究其原因,正是由于意大利的企业和设计师数十年持之以恒地探求一种独特的意大利服装产品风格,才创下了今天以“华贵.高雅.潇酒.名牌”为特征而著称于世的意大利服饰产品.中国纺织品若想真正走向国际市场,也必须树立自己的产品风格,创造出真正有中国特色的“国粹”.
Today’s world economic stage and the trend of market internationalization are continuously expanding. It is an inevitable trend for companies to follow this trend and gradually move toward the international market. As far as China’s current textile enterprises are concerned, with the resumption of the status of the GATT as a party to the international The trend is particularly urgent. Therefore, companies are required to plan ahead and study and formulate the strategy and tactics for the products to reach the international market as soon as possible so that they can prepare for war at the time of “returning” and smoothly join the international economic cycle. Then, our country What kind of measures should textile products take to enter the international market? The following ideas can be used as reference: First, establish a product style strategy, to occupy the “characteristic” type now, consumers in many countries have mentioned “Italian clothing” Music Road, full of praise. The reason is precisely because Italian companies and designers persisted in exploring a unique style of Italian apparel products for decades, only to create today’s “luxury. Elegant. Alcoholism. Famous brand.” The Italian apparel products that are famous for their characteristics. If Chinese textiles really want to enter the international market, they must also establish their own product style. Georgia, to create a truly “nationalism” with Chinese characteristics.