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补贴,对于家电行业来说已是双刃剑般的存在。一方面通过对消费者实打实的优惠,可以快速拉动市场增长。但另一方面,频繁的补贴政策在一定程度上也扰乱着市场的正常运作。从今年1月1日起,一场针对嵌入式厨电的补贴活动正式启动。对于厨电行业来说,嵌入式产品是已被公认为未来的主流趋势,不过其在国内市场仍处于发展的初级阶段。所以,此次行业和渠道商希望通过补贴行为能够快速普及和拉动市场增长。不过,无论这3个月的补贴活动效果如何,嵌入式厨电目前在国内发展还面临着一些问题。
Subsidies for the home appliance industry is already a double-edged existence. On the one hand through real benefits to consumers, you can quickly drive market growth. On the other hand, the frequent subsidy policy also disturbed the normal operation of the market to a certain extent. From January 1 this year, a subsidy for embedded kitchen appliances officially started. For the kitchen appliance industry, embedded products have been recognized as the mainstream of the future trend, but its development in the domestic market is still in its infancy. Therefore, the industry and channel operators hope that the subsidies can quickly spread and promote market growth. However, irrespective of the effect of subsidies for these three months, embedded kitchen appliances currently face some problems in their domestic development.