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创新是开创新闻舆论工作新局面的动力源泉。随着新媒体技术的发展,对传统媒体特别是纸质媒体形成了极大冲击。对于传统媒体来说,必须找准定位,创新思路方法,才能充分应对新媒体的挑战。本文围绕学习贯彻习近平总书记在党的新闻舆论工作座谈会上的重要讲话精神,联系工作实际,从观念、服务、手段三个方面,探讨新形势下传统媒体寻求突破、提升引导力、竞争力的具体对策。
Innovation is the source of motivation to create a new situation in the work of news media. With the development of new media technology, the traditional media, especially the paper media, has formed a great impact. For traditional media, we must find the right position and innovate ways of thinking in order to fully meet the challenge of new media. Based on the study and implementation of the important speech made by General Secretary Xi Jinping at the symposium on the work of the press and public opinion of the Party, this paper discusses the traditional media seeking breakthroughs and enhances the guiding force and competitiveness from three aspects of concept, service and means The specific countermeasures.