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管理大师彼得.德鲁克曾说,企业的基本职能只有两个:创新和营销。要赢得顾客并领先竞争对手,创新是关键,它是企业生存的基石,更是企业发展的驱动力。大多数企业家和CEO也都认识到创新的重要性,甚至成了一些高管的口头禅。不过,关于创新有很多不同的看法。有的人认为,创新只是锦上添花,核心业务才最重要,因此把创新活动归于核心业务之下,结果由于创新得不到足够资源支持,往往创新不起来。还有人认为,创新是费力、费
Peter Drucker, a management guru, once said that there are only two basic functions of an enterprise: innovation and marketing. To win customers and stay ahead of competitors, innovation is the key, it is the cornerstone of business survival, but also the driving force for business development. Most entrepreneurs and CEOs also recognize the importance of innovation and even become a cliché to some executives. However, there are many different opinions about innovation. Some people think that innovation is only the icing on the cake, the core business is the most important, so the innovation activities attributed to the core business, as a result of innovation are not enough resources to support, often innovation can not afford. Others think that innovation is laborious and fee