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微博正对传统媒体造成巨大冲击和影响。传统媒体纷纷进军微博,充分利用微博的优势,进一步传播信息和塑造品牌,传统媒体在微博平台上已经取得一定成功。本文提出了目前传统媒体在微博使用中仍存在的问题,以及传统媒体进一步做大做强微博的应对策略与方法。
Weibo is making a huge impact and impact on traditional media. Traditional media have entered into Weibo, making full use of the advantages of Weibo to further disseminate information and shape the brand. The traditional media has achieved some success on the Weibo platform. This paper puts forward the current problems that traditional media still have in using Weibo and the strategies and methods for the traditional media to further enlarge and strengthen Weibo.